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For frozen spring rolls and similar frozen snacks， great taste at the factory is only the beginning. Whether consumers finally enjoy a “crispy， intact wrapper” largely depends on temperature control during cold chain logistics. This “last mile” is often the most overlooked yet most problematic link for many exporters.
In a restaurant kitchen， a golden and crispy fried dim sum is often the “star of the menu” and the “king of repeat orders.” However， many chefs face the same problem： Why do others achieve a crispy exterior and tender interior with perfect golden color using the same ingredients and oil， while yours turns out either burnt on the outside and raw inside， or greasy and limp？
In the frozen food industry， OEM （Original Equipment Manufacturing） is a fast track for brands to launch products. However， it is also a minefield. From recipe leaks and foreign material contamination to delivery delays and package swelling — an unreliable co-packer can destroy your brand overnight.
The air fryer， once considered a “new kitchen gadget，” has now become a standard appliance in Chinese households. According to All View Cloud data， the installed base of air fryers in China exceeded 120 million units in 2025， with a penetration rate of over 30%. As millions of households now own an air fryer， a natural question arises： What to cook in it？
Fried snacks， as an important branch of traditional cuisine， are undergoing a profound transformation. In 2026， driven by increased health awareness， diversified consumption scenarios， and upgraded supply chain technologies， the fried snacks industry is showing three major trends： category differentiation， quality upgrading， and scenario expansion. Which categories are on the rise？ This article provides an in-depth analysis.
For frozen fried snacks （spring rolls， curry puffs， fried wontons， sesame balls， etc.）， crispiness is the soul， and temperature is the lifeline. From factory to table， transportation is the “last mile” of quality assurance. Loss of temperature control leads to soggy crust， water release from fillings， increased microbial risks， and ultimately， higher return rates and damaged brand reputation.